100 Thương Hiệu Đứng Đầu Thế Giới 2009

2009	2008	Chủ sở hữu	Giá trị 2009 (triệu đô la)	Giá trị 2008 (triệu đô la)	Tỷ lệ thay đổi	Quốc gia sở hữu
1	1	Coca-Cola	68734	66,667	3%	U.S.
2	2	IBM	60211	59,031	2%	U.S.
3	3	Microsoft	56647	59,007	-4%	U.S.
4	4	GE	47777	53,086	-10%	U.S.
5	5	Nokia	34864	35,942	-3%	Finland
6	8	McDonald's	32275	31,049	4%	U.S.
7	10	Google	31980	25,590	25%	U.S.
8	6	Toyota	31330	34,050	-8%	Japan
9	7	Intel	30636	31,261	-2%	U.S.
10	9	Disney	28447	29,251	-3%	U.S.
11	12	Hewlett-Packard	24096	23,509	2%	U.S.
12	11	Mercedes-Benz	23867	25,577	-7%	Germany
13	14	Gillette	22841	22,069	4%	U.S.
14	17	Cisco	22030	21,306	3%	U.S.
15	13	BMW	21671	23,298	-7%	Germany
16	16	Louis Vuitton	21120	21,602	-2%	France
17	18	Marlboro	19010	21,300	-11%	U.S.
18	20	Honda	17803	19,079	-7%	Japan
19	21	Samsung	17518	17,689	-1%	S. Korea
20	24	Apple	15443	13,724	12%	U.S.
21	22	H&M	15375	13,840	11%	Sweden
22	15	American Express	14971	21,940	-32%	U.S.
23	26	Pepsi	13706	13,249	3%	U.S.
24	23	Oracle	13699	13,831	-1%	U.S.
25	28	Nescafe	13317	13,055	2%	Switzerland
26	29	Nike	13179	12,672	4%	U.S.
27	31	SAP	12106	12,228	-1%	Germany
28	35	Ikea	12004	10,913	10%	Sweden
29	25	Sony	11953	13,583	-12%	Japan
30	33	Budweiser	11833	11,438	3%	Belgium
31	30	UPS	11594	12,621	-8%	U.S.
32	27	HSBC	10510	13,143	-20%	Britain
33	36	Canon	10441	10,876	-4%	Japan
34	39	Kellogg's	10428	9,710	7%	U.S.
35	32	Dell	10291	11,695	-12%	U.S.
36	19	Citi	10254	20,174	-49%	U.S.
37	37	JPMorgan	9550	10,773	-11%	U.S.
38	38	Goldman Sachs	9248	10,331	-10%	U.S.
39	40	Nintendo	9210	8,772	5%	Japan
40	44	Thomson Reuters	8434	8,313	1%	Canada
41	45	Gucci	8182	8,254	-1%	Italy
42	43	Philips	8121	8,325	-2%	Netherlands
43	58	Amazon	7858	6,434	22%	U.S.
44	51	l’oreal	7748	7,508	3%	France
45	47	Accenture	7710	7,948	-3%	U.S.
46	46	eBay	7350	7,991	-8%	U.S.
47	48	Siemens	7308	7,943	-8%	Germany
48	56	Heinz	7244	6,646	9%	U.S.
49	49	Ford	7005	7,896	-11%	U.S.
50	62	Zara	6789	5,955	14%	Spain
51	61	Wrigley	6731	6,105	10%	U.S.
52	57	Colgate	6550	6,437	2%	U.S.
53	55	AXA	6525	7,001	-7%	France
54	52	MTV	6523	7,193	-9%	U.S.
55	53	Volkswagen	6484	7,047	-8%	Germany
56	59	Xerox	6431	6,393	1%	U.S.
57	42	Morgan Stanley	6399	8,696	-26%	U.S.
58	63	Nestle	6319	5,592	13%	Switzerland
59	60	Chanel	6040	6,355	-5%	France
60	66	Danone	5960	5,408	10%	France
61	64	KFC	5722	5,582	3%	U.S.
62	70	Adidas	5397	5,072	6%	Germany
63	73	Blackberry	5138	4,802	7%	Canada
64	65	Yahoo!	5111	5,496	-7%	U.S.
65	67	Audi	5010	5,407	-7%	Germany
66	68	Caterpillar	5004	5,288	-5%	U.S.
67	69	Avon	4917	5,264	-7%	U.S.
68	71	Rolex	4609	4,956	-7%	Switzerland
69	72	Hyundai	4604	4,846	-5%	S. Korea
70	76	Hermes	4598	4,575	1%	France
71	74	Kleenex	4404	4,636	-5%	U.S.
72	41	UBS	4370	8,740	-50%	Switzerland
73	50	Harley-Davidson	4337	7,609	-43%	U.S.
74	75	Porsche	4234	4,603	-8%	Germany
75	78	Panasonic	4225	4,281	-1%	Japan
76	80	Tiffany & Co.	4000	4,208	-5%	U.S.
77	79	Cartier	3968	4,236	-6%	France
78	77	Gap	3922	4,357	-10%	U.S.
79	81	Pizza Hut	3876	4,097	-5%	U.S.
80	92	Johnson & Johnson	3847	3,582	7%	U.S.
81	82	Allianz	3831	4,033	-5%	Germany
82	83	Moet & Chandon	3754	3,951	-5%	France
83	84	BP	3716	3,911	-5%	Britain
84	89	Smirnoff	3698	3,590	3%	Britain
85	88	Duracell	3563	3,682	-3%	U.S.
86	98	Nivea	3557	3,401	5%	Germany
87	91	Prada	3530	3,585	-2%	Italy
88	93	Ferrari	3527	3,527	0%	Italy
89	94	Armani	3303	3,526	-6%	Italy
90	85	Starbucks	3263	3,879	-16%	U.S.
91	New	Lancome	3235	New	New	France
92	97	Shell	3228	3,471	-7%	Netherlands
93	New	Burger King	3223	New	New	U.S.
94	100	Visa	3170	3,338	-5%	U.S.
95	New	Adobe	3161	New	New	U.S.
96	90	Lexus	3158	3,588	-12%	Japan
97	New	Puma	3154	New	New	Germany
98	New	Burberry	3095	New	New	Britain
99	New	Polo Ralph Lauren	3094	New	New	U.S.
100	New	Campbell's	3081	New	New	U.S.