"Người ta nhìn thấy một thế giới hạn hẹp bởi chính cái tầm nhìn hạn hẹp của mình."
A successfd branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no other product on the market quite like your product. By A1 Ries and Laura Ries
The_22-Immutable-Laws-Of-Branding.pdf
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